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      <image:title>Blog - How Brands Can Change the World With Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sinaport.com/blog/ramadan-marketing-tips</loc>
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    <lastmod>2022-11-25</lastmod>
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      <image:title>Blog - Ramadan Campaign Tips for Inclusive Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ramadan Campaign Tips for Inclusive Marketing - Make it stand out</image:title>
      <image:caption>Source: Google Trends</image:caption>
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      <image:title>Blog - Ramadan Campaign Tips for Inclusive Marketing - Make it stand out</image:title>
      <image:caption>Source: TikTok</image:caption>
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      <image:title>Blog - Ramadan Campaign Tips for Inclusive Marketing - Make it stand out</image:title>
      <image:caption>Reactions to the MacCosmetics Suhoor makeup campaign for Ramadan</image:caption>
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    <lastmod>2022-05-01</lastmod>
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    <loc>https://www.sinaport.com/blog/purpose-marketing-how-to-turn-meaning-into-money</loc>
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    <lastmod>2022-05-01</lastmod>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Gen Z Marketing benefits:</image:title>
      <image:caption>By identifying their needs and how your brand meets them, you Drive sustainable growth and empower your Gen Z brand for the future Turn Gen Z observers into loyal customers and ultimately passionate fans and advocates Provide unforgettable brand experiences that live on forever Become the preferred solution for Gen Z users, increasing your sales (aka money in your pocket) Create lasting authentic relationships so that you can access their community insights, influence, and reach</image:caption>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photo @culvin, courtesy of Salma Noor.</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photographed by Lawrence Agyei @lawrenceagyei</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photographed by Wade Rhoden @waderhoden</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photographed by Cedric Nzaka @cedricnzaka</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photographed by Cedric Nzaka @cedricnzaka</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/1632395142900-3GTIR5VKHRU6NSL2Z1YL/vogue+challenge+6+sina+port+purpose+marketing+Photographed+by+Tuva+Wolf%2C+Merja+Iileka+%28%40tuvawolf%29.jpeg</image:loc>
      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photographed by Tuva Wolf, Merja Iileka (@tuvawolf)</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - illustration by @Benni_ree</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Photographed by Prince Meyson</image:title>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Make it stand out</image:title>
      <image:caption>Credit: Louise Xin Couture in Vogue Scandinavia (@louisexincouture)</image:caption>
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      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Make it stand out</image:title>
      <image:caption>Patagonia’s “Don’t Buy This Jacket” ad</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/1632395730113-DX1TMHOOO1DPPALDP1GI/sina+port+purpose+marketing+bumble+myloveisblacklove</image:loc>
      <image:title>Blog - Purpose Marketing: How to turn meaning into money - Bumble #MyLoveIsBlackLove</image:title>
      <image:caption>Beautifully showing Strategy Nr 3: Equitable representation by having Bumble’s Naomi Walkland guide the activation and Irish-Ghanaian creative Keziah Quarcoo behind the lens shooting the campaign.</image:caption>
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    <loc>https://www.sinaport.com/blog/adidas-full-cover-wear-modest-sportswear-and-intersectional-inclusivity</loc>
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    <lastmod>2022-04-24</lastmod>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
      <image:caption>“This is a project that is close to my heart and I am incredibly proud to support a campaign that will remove barriers for women across the world to enjoy swimming.” - Asma Elbadawi</image:caption>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/1629820746740-325E0DOSK1ZEXK8IXBUX/Swim_Headscarf_Purple_GT5062_42_detail.jpeg</image:loc>
      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/1629822402568-FRBEXTYNM2MYHLGSDCK5/adidas+full+cover+swimwear+dareen+barbar+.jpeg</image:loc>
      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
      <image:caption>The campaign also amplified the experiences of other underrepresented women in the sports field and in swim particularly.</image:caption>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity - Make it stand out</image:title>
      <image:caption>Image source: adidas</image:caption>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity</image:title>
      <image:caption>Image source: adidas.com</image:caption>
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      <image:title>Blog - adidas Full Cover Wear: Modest Sportswear and Intersectional Inclusivity - Some of the discussions compared similar policing of 1925 vs 2016. “90 years later and we're still policing women on what they wear to the beach.”</image:title>
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    <loc>https://www.sinaport.com/blog/how-to-not-annoy-people-with-your-personal-brand-content</loc>
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    <lastmod>2021-08-24</lastmod>
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      <image:title>Blog - How to Not Annoy People with Your Brand Content</image:title>
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    <loc>https://www.sinaport.com/blog/three-benefits-of-personal-branding</loc>
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    <lastmod>2021-08-24</lastmod>
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      <image:title>Blog - Three Benefits of Personal Branding</image:title>
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    <loc>https://www.sinaport.com/blog/what-you-get-wrong-about-innovation</loc>
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    <lastmod>2021-08-24</lastmod>
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      <image:title>Blog - The Myth of Innovation</image:title>
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    <loc>https://www.sinaport.com/blog/how-to-compete-in-your-field</loc>
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      <image:title>Blog - How to Compete in Your Field</image:title>
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      <image:title>Blog - How to Compete in Your Field - We are fighting over markets, which are full of sharks equipped with their sales pitches - both established and "upcoming".</image:title>
      <image:caption>The Blue-Ocean strategy aims to create and engage uncontested market space. The approach introduces the concurrent pursuit of differentiation and low cost to open a new market space and create new demand.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/d3e0bfe3-5c79-4326-b492-ba692602bc36/adidas+United+Voices+black+excellence+Aja+Barber%3A+slow+factory%2C+Ibada+Wadud%2C+Charlene+Prempeh++Lewis+Gilbert%2C+Vicky+FreeNadja+Bellan-White+Shahd+Batal++Lovette+Jallow+Sina+Port5.png</image:loc>
      <image:title>Work - United Voices</image:title>
      <image:caption>New Clear Solutions with • Ibada Wadud: founder of LULAH • Aja Barber: Board Member of Slow Factory about sustainability innovation and culture impact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/a301f89b-eb24-445a-a409-fe4af201a247/adidas+United+Voices+black+excellence+Aja+Barber%3A+slow+factory%2C+Ibada+Wadud%2C+Charlene+Prempeh++Lewis+Gilbert%2C+Vicky+FreeNadja+Bellan-White+Shahd+Batal++Lovette+Jallow+Sina+Port4.png</image:loc>
      <image:title>Work - United Voices</image:title>
      <image:caption>How to Speak With Your Kids About Antiracism with • Jordan Thierry (author of a kids book about systemic racism) • Ben Sand (author of a kids book about white privilege)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/e1211ca6-cd66-48a2-aea4-fd7c32d289c6/adidas+United+Voices+black+excellence+Aja+Barber%3A+slow+factory%2C+Ibada+Wadud%2C+Charlene+Prempeh++Lewis+Gilbert%2C+Vicky+FreeNadja+Bellan-White+Shahd+Batal++Lovette+Jallow+Sina+Port3.png</image:loc>
      <image:title>Work - United Voices</image:title>
      <image:caption>Brand Influence with • Shahd Batal about about elevating Black Content Creators • Lovette Jallow about creating equity for Black Women Influencers and Educators</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/6b9529e9-9c2e-4bbc-a989-81e194231629/adidas+United+Voices+black+excellence+Aja+Barber%3A+slow+factory%2C+Ibada+Wadud%2C+Charlene+Prempeh++Lewis+Gilbert%2C+Vicky+FreeNadja+Bellan-White+Shahd+Batal++Lovette+Jallow+Sina+Port1.png</image:loc>
      <image:title>Work - United Voices</image:title>
      <image:caption>Mental Health and Wellness in Business with • Vicky Free (CMO adidas) • Nadja Bellan-White (CMO Vice)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinaport.com/work/beyondthesurface</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.sinaport.com/work/alwaysoriginal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/2c1b346b-10d3-4581-8c76-228c7d909ffc/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant7.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Ellie Goldstein - model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/dc7522c4-4d06-4cb2-a1cc-3465e7e1add0/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant14.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Taqwa Bint Ali – entrepreneur</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/4d2e71c7-9974-4922-9e8f-013057f25bc4/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant12.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Lena Waithe – actor and writer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/f2ff7a3d-d8bb-4755-b721-d6a349ee7965/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant13.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Amani Al-Khatatbeh – founder of MuslimGirl.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/ef2a22f6-0993-49e9-ac27-bab492296e24/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant8.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Isra Hirsi – environmental activist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/c662c91e-2027-49cc-ac94-d0f17539538a/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant9.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Ericka Hart – activist and sexuality educator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/5c7a76d1-34c2-4bfe-8289-2fedc3c1c891/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant11.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Jari Jones– model, activist and dancer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/badba339-b2a5-458a-9a72-03bc7cb3e3e5/adidas+original+always+been+always+original+sina+port+inclusive+branding+consultant10.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Nyome Nicholas-Williams – model and activist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dbeeb92238618542749e308/bb7405a5-2cd9-4c31-b122-d10b0ddeea69/Naomi+Otsu+%E2%80%93+graphic+designer+and+illustrator+adidas+originals+always+originals+sina+port.png</image:loc>
      <image:title>Work - Always Original</image:title>
      <image:caption>Naomi Otsu – graphic designer and illustrator</image:caption>
    </image:image>
  </url>
</urlset>

